The
ultimate level of segmentation leads to "segments of one,"
"customized marketing," or "one-to-one marketing."
( )
ultimate level of segmentation leads to "segments of one,"
"customized marketing," or "one-to-one marketing."
( )
举一反三
- ________ is one of the fastest growing segments of online marketing. It targets marketing messages to users based on their location. A: desktop/laptop display advertising B: location-based (local) mobile marketing C: mobile marketing D: social marketing on Facebook
- Selecting which segments of a population to serve is called ________.<br/>() A: market segmentation B: positioning C: customization D: target marketing
- The process of selecting one or more market segments to enter is<br/>called market ________. A: targeting B: dominance C: positioning D: segmentation
- In<br/>the sales channel, only one level of middleman is the long channel.<br/>()
- The<br/>risk of concentrated marketing is higher than that of differentiated<br/>marketing. A: TRUE B: FALSE