Word-of-mouth, which are words from small groups or other social members, can have a powerful impact on consumer buying behaviour.
举一反三
- Culture and social are all examples of which broad influence on consumer behaviour?
- According to social identity theory: A: We see each other either as individuals or as members of groups B: We see each other first as individuals, but increasingly as members of groups C: We see each other only as members of groups D: We see each other in some combination of group membership and as individuals
- A change in interest rates can have a major impact on consumer demand.
- Have a word, have words, in a word, eat one’s word, what’s the good word, from the word go, by word of mouth中的 word 的意思都是“词“。（ ）
- Group influences on consumer behaviour comprise social and cultural factors.