The Core Product
举一反三
- The packaging, brand, quality and style of the material products belongs to ( ). A: core product layer B: potential product layer C: form product layer D: additional product layer
- The core product is _______. A: tangible B: intangible C: physical D: invisible
- ( ) is NOT one of the core components of 4P theory of marketing. A: The product or service that the customer obtains B: How much the customer pays for the product C: How the product is distributed to the customer D: How to communicate with the customer
- People do not buy cosmetics to obtain some of its chemical components, but to obtain beauty, from this point of view, the beautification function that cosmetics product provide is a case of（ ）. A: Core product layer B: Potential product layer C: Form product layer D: Additional product layer
- （ ）虽然并不属于为保障核心产品的实现而必须提供、但却可用以增添核心产品之价值的其它某些额外提供、顾客可免费使用的设施和服务。 A: the core product B: the facilitating product C: the supporting product D: the augmented product