( ) is NOT one of the core components of 4P theory of marketing.
A: The product or service that the customer obtains
B: How much the customer pays for the product
C: How the product is distributed to the customer
D: How to communicate with the customer
A: The product or service that the customer obtains
B: How much the customer pays for the product
C: How the product is distributed to the customer
D: How to communicate with the customer
举一反三
- 中国大学MOOC: To sum up, how can the product presenter create an information gap between the customer and the product?
- _________ is the benefit that a customer will get from a product or service in comparison with its cost. This benefit might be measured in monetary terms, such as when a product helps save the customer money that would have been spent on something else. A: Customer satisfaction B: Customer loyalty C: Customer value D: Customer retention
- 7. A good product ___________ is one which satisfies the needs of the customer and makes a product eye-catching in the marketplace.
- To sum up, how can the product presenter create an information gap between the customer and the product? A: Try to provide limited information about the product for the listener. B: Find out what kind of demand for the product can be used as a hook. C: Demonstrate how the product can benefit the listener with evidences. D: Ensure the listener will get not only the product but good service.
- A seller can recommend another product to his potential customer when he doesn't have the product the customer asks for.