Ron and Gail plan to lower Fun-Spot's prices in an effort to encourage customers to stay longer, visit more often, and spend more money during each visit. What type of strategy are Ron and Gail planning?
A: market penetration
B: market development
C: product development
D: product adaptation
E: diversification
A: market penetration
B: market development
C: product development
D: product adaptation
E: diversification
举一反三
- Indigo,acompanythatmanufactureselectricchimneys,isbasedinthecountryofTerrania.Indigoaimstoincreaseitssalesbyincreasingadvertisingeffortsandundertakingfrequentpromotionalevents.WhichofthefollowingstrategiesisIndigousinginthisscenario? A: market penetration B: market development C: downsizing D: diversification E: product development
- 3.Since the KFC fast food restaurant entered the Beijing market in 1987, it has continuously developed franchise chain stores and occupied the Beijing fast food market, which belongs to ( ). A: Market development strategy B: Product development strategy C: Diversification Strategy D: Market penetration strategy
- A _______ strategy seeks to increase market share of present products or services in present markets through greater marketing efforts. A: market penetration B: forward integration C: market development D: product development
- ________ means marketing a product in a foreign market without making any changes to the product. A: Product adaptation B: Product invention C: Communication adaptation D: Straight product extension E: Product augmentation
- A _______ strategy seeks to increase market share of present products or services in present markets through greater marketing efforts.通过加倍的市场努力使得企业在现有市场中提高现有产品或服务的市场份额，此种战略被称为 _______ A: market penetration市场渗透 B: forward integration前向一体化 C: market development市场开拓 D: product development产品开发