A: Market development strategy
B: Product development strategy
C: Diversification Strategy
D: Market penetration strategy
举一反三
- A _______ strategy seeks to increase market share of present products or services in present markets through greater marketing efforts. A: market penetration B: forward integration C: market development D: product development
- Ron and Gail plan to lower Fun-Spot's prices in an effort to encourage customers to stay longer, visit more often, and spend more money during each visit. What type of strategy are Ron and Gail planning? A: market penetration B: market development C: product development D: product adaptation E: diversification
- Indigo,acompanythatmanufactureselectricchimneys,isbasedinthecountryofTerrania.Indigoaimstoincreaseitssalesbyincreasingadvertisingeffortsandundertakingfrequentpromotionalevents.WhichofthefollowingstrategiesisIndigousinginthisscenario? A: market penetration B: market development C: downsizing D: diversification E: product development
- 11.The content of the basic competitive strategy or positioning strategy can dynamically understand the "positioning" as the selection strategy of the market position.
- The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation.
内容
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A _______ strategy seeks to increase market share of present products or services in present markets through greater marketing efforts.通过加倍的市场努力使得企业在现有市场中提高现有产品或服务的市场份额,此种战略被称为 _______ A: market penetration市场渗透 B: forward integration前向一体化 C: market development市场开拓 D: product development产品开发
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In the example of KFC, what makes KFC China a STAR in those four profit centers?( ) A: special food menu B: all of above C: high market share and high sales growth rate D: an aggressive strategy
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What type of business does the speaker work for A: A market research firm B: A supermarket franchise C: A fast food chain D: A business consulting company
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6.When an enterprise is in a wide market and its competitive advantage is differentiated, then it can be seen that the basic competitive strategy of the enterprise is A: Differential focus strategy B: High difference positioning strategy C: Low cost positioning strategy D: Cost focus strategy
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48. KFC’s<br/>natural advantages over McDonalds’ in China market are() A: context B: people C: strategy D: execution