• 2022-06-06
    3.Since the KFC fast food restaurant entered the Beijing market in 1987, it has continuously developed franchise chain stores and occupied the Beijing fast food market, which belongs to ( ).
    A: Market development strategy
    B: Product development strategy
    C: Diversification Strategy
    D: Market penetration strategy
  • A
    本题目来自[网课答案]本页地址:https://www.wkda.cn/ask/jpxoytttzejttzo.html

    内容

    • 0

      A _______ strategy seeks to increase market share of present products or services in present markets through greater marketing efforts.通过加倍的市场努力使得企业在现有市场中提高现有产品或服务的市场份额,此种战略被称为 _______ A: market penetration市场渗透 B: forward integration前向一体化 C: market development市场开拓 D: product development产品开发

    • 1

      In the example of KFC, what makes KFC China a STAR in those four profit centers?( ) A: special food menu B: all of above C: high market share and high sales growth rate D: an aggressive strategy

    • 2

      What type of business does the speaker work for A: A market research firm B: A supermarket franchise C: A fast food chain D: A business consulting company

    • 3

      6.When an enterprise is in a wide market and its competitive advantage is differentiated, then it can be seen that the basic competitive strategy of the enterprise is A: Differential focus strategy B: High difference positioning strategy C: Low cost positioning strategy D: Cost focus strategy

    • 4

      48. KFC’s<br/>natural advantages over McDonalds’ in China market are() A: context B: people C: strategy D: execution