3.Since the KFC fast food restaurant entered the Beijing market in 1987, it has continuously developed franchise chain stores and occupied the Beijing fast food market, which belongs to ( ).
A: Market development strategy
B: Product development strategy
C: Diversification Strategy
D: Market penetration strategy
A: Market development strategy
B: Product development strategy
C: Diversification Strategy
D: Market penetration strategy
举一反三
- A _______ strategy seeks to increase market share of present products or services in present markets through greater marketing efforts. A: market penetration B: forward integration C: market development D: product development
- Ron and Gail plan to lower Fun-Spot's prices in an effort to encourage customers to stay longer, visit more often, and spend more money during each visit. What type of strategy are Ron and Gail planning? A: market penetration B: market development C: product development D: product adaptation E: diversification
- Indigo,acompanythatmanufactureselectricchimneys,isbasedinthecountryofTerrania.Indigoaimstoincreaseitssalesbyincreasingadvertisingeffortsandundertakingfrequentpromotionalevents.WhichofthefollowingstrategiesisIndigousinginthisscenario? A: market penetration B: market development C: downsizing D: diversification E: product development
- 11.The content of the basic competitive strategy or positioning strategy can dynamically understand the "positioning" as the selection strategy of the market position.
- The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation.