A _______ strategy seeks to increase market share of present products or services in present markets through greater marketing efforts.
A: market penetration
B: forward integration
C: market development
D: product development
A: market penetration
B: forward integration
C: market development
D: product development
举一反三
- A _______ strategy seeks to increase market share of present products or services in present markets through greater marketing efforts.通过加倍的市场努力使得企业在现有市场中提高现有产品或服务的市场份额，此种战略被称为 _______ A: market penetration市场渗透 B: forward integration前向一体化 C: market development市场开拓 D: product development产品开发
- 3.Since the KFC fast food restaurant entered the Beijing market in 1987, it has continuously developed franchise chain stores and occupied the Beijing fast food market, which belongs to ( ). A: Market development strategy B: Product development strategy C: Diversification Strategy D: Market penetration strategy
- Indigo,acompanythatmanufactureselectricchimneys,isbasedinthecountryofTerrania.Indigoaimstoincreaseitssalesbyincreasingadvertisingeffortsandundertakingfrequentpromotionalevents.WhichofthefollowingstrategiesisIndigousinginthisscenario? A: market penetration B: market development C: downsizing D: diversification E: product development
- Marketing research that compares your product or service with products or services of other companies in the market is called __________ research A: product or service B: Market C: consumer D: competitive
- Current marketing situation means to present relevant ________ data on the market, product, competition, and distribution.