The main goals of this advertising are to improve company’s image and increase awareness of brand.
举一反三
- _________ is not a junior equity of a brand. ( ). A: Brand reputation B: Brand recognition C: Brand loyalty D: Brand awareness
- The advertisements are intended to improve the company's ______. A: antique B: image C: estimate D: essence
- Brand mantras are typically designed to capture the brand's points-of-parity, that is, what is unique about the brand.
- When consumers are dissatisfied with their current product， despite of the established habit， advertising ______.（ ） A: gives the consumer reasons to switch brand. B: does not influence the consumer as far as to switch brand. C: offer consumer specific benefits to switch brand D: demands the consumer to switch brand
- Advertising is a means used to pave the way for product sales, meeting customer needs, enhancing brand image and establishing a cordial image for the company.