举一反三
- Through differentiated marketing, a firm can market more effectively by fine-tuning its products, prices and programmes to the needs of carefully defined segments.
- A firm in a perfectly competitive market will tend to expand its output as long as: A: its marginal revenue is positive. B: the market price is greater than the marginal cost. C: its marginal revenue is greater than the market price.
- The set of controllable, tactical marketing tools that the firm blends together to produce its response to the wants of its target market are called its _____.
- A _______ strategy seeks to increase market share of present products or services in present markets through greater marketing efforts. A: market penetration B: forward integration C: market development D: product development
- It is through learning that the individual _____ many habitual ways of reacting to situations。 （ ）。 A: instructs B: accumulates C: acquires D: achieves
内容
- 0
It is through learning that the individual ______ many habitual ways of reacting to situations. A: retain B: gains C: achieves D: acquires
- 1
________ can be defined as the differential effect that brand knowledge has on consumer response to the marketing of that brand.
- 2
It is through learning and accumulated experience that the individual ______many appropriate ways of reacting to different situations. A: acquires B: etains C: preserves D: achieves
- 3
Effective target marketing requires marketers to succeed in the market through market segmentation, target market selection and market positioning.
- 4
A computer crime ( ) A: is a legal action B: needs special knowledge of computer technology C: is an illegal action D: does not need special knowledge of computer technology