Through concentrated marketing, a firm achieves a strong market position because of its greater knowledge of consumer needs in the niches it serves and the special reputation it acquires.
举一反三
- Through differentiated marketing, a firm can market more effectively by fine-tuning its products, prices and programmes to the needs of carefully defined segments.
- A firm in a perfectly competitive market will tend to expand its output as long as: A: its marginal revenue is positive. B: the market price is greater than the marginal cost. C: its marginal revenue is greater than the market price.
- The set of controllable, tactical marketing tools that the firm blends together to produce its response to the wants of its target market are called its _____.
- A _______ strategy seeks to increase market share of present products or services in present markets through greater marketing efforts. A: market penetration B: forward integration C: market development D: product development
- It is through learning that the individual _____ many habitual ways of reacting to situations。 （ ）。 A: instructs B: accumulates C: acquires D: achieves