The set of controllable, tactical marketing tools that the firm blends together to produce its response to the wants of its target market are called its _____.
举一反三
- 中国大学MOOC: _____________ is a set of marketing tools that the firm uses to pursue its marketing objectives before launching any new product.
- _____________ is a set of marketing tools that the firm uses to pursue its marketing objectives before launching any new product. A: STP B: Segmentation C: Targeting D: Marketing mix
- Positioning is about how a company wants its product to be _______ by the target market against main competitors.
- The communication tools a company uses to pursue its advertising and marketing objectives is often referred to as the company’s ________. A: direct marketing B: integrated marketing C: promotion mix D: target marketing
- Through differentiated marketing, a firm can market more effectively by fine-tuning its products, prices and programmes to the needs of carefully defined segments.