举一反三
- 中国大学MOOC: _____________ is a set of marketing tools that the firm uses to pursue its marketing objectives before launching any new product.
- _____________ is a set of marketing tools that the firm uses to pursue its marketing objectives before launching any new product. A: STP B: Segmentation C: Targeting D: Marketing mix
- Positioning is about how a company wants its product to be _______ by the target market against main competitors.
- The communication tools a company uses to pursue its advertising and marketing objectives is often referred to as the company’s ________. A: direct marketing B: integrated marketing C: promotion mix D: target marketing
- Through differentiated marketing, a firm can market more effectively by fine-tuning its products, prices and programmes to the needs of carefully defined segments.
内容
- 0
A firm in a perfectly competitive market will tend to expand its output as long as: A: its marginal revenue is positive. B: the market price is greater than the marginal cost. C: its marginal revenue is greater than the market price.
- 1
Through concentrated marketing, a firm achieves a strong market position because of its greater knowledge of consumer needs in the niches it serves and the special reputation it acquires.
- 2
The purpose of the benefits system of ABC Company is to . A: encourage its employees to work overtime B: get its employees out of the office C: develop its unique marketing strategies D: increase its overseas market share
- 3
If a firm in a perfectly competitive market tries to raise its price above the going market price, then:
- 4
When an individual firm in a competitive market increases its production, it is likely that the market price will fall.