Each company must divide up the total market, choose the best segments, and design strategies for profitably serving chosen segments. This process involves market segmentation, ________, differentiation, and positioning.
A: market targeting
B: marketing implementation
C: supply-chain analysis
D: price discrimination
E: market diversification
A: market targeting
B: marketing implementation
C: supply-chain analysis
D: price discrimination
E: market diversification
举一反三
- The process of selecting one or more market segments to enter is called ________. A: market targeting B: market dominance C: market positioning D: market segmentation
- The process of selecting one or more market segments to enter is<br/>called market ________. A: targeting B: dominance C: positioning D: segmentation
- The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation.
- This process involves___________.( ) A: Market positioning B: Sales C: Market targeting D: Market segmentation
- This section gives a whole picture about ______________involving market segmentation, market targeting and market positioning. ( B) A: A. Marketing Plan B: B. Marketing management process C: C. Market research D: D. Market procedure