When American Airlines asked "1) What types of first-class passengers would respond most to ultra high-speed Wi-Fi service and 2) How many are likely to use it at different price levels?", it was ________.
A: setting specific research objectives
B: conducting exploratory research
C: outlining decisions
D: defining the problem
E: designing a research plan
A: setting specific research objectives
B: conducting exploratory research
C: outlining decisions
D: defining the problem
E: designing a research plan
举一反三
- When American Airlines decided to review new ideas aimed at first-class passengers on very long flights， like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV， their first step in the marketing research process was to ________。（ ） A: develop the research plan B: define the problem and research objectives C: collect the information D: analyze the information E: make the decision
- When American Airlines decided to review new ideas aimed at first-class passengers on very long flights, like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV, their first step in the marketing research process was to ________.
- Which of the following is the first step in the marketing research process? A: developing a marketing information system B: defining the problem and objectives of the study C: developing the research plan D: implementing the research plan E: interpreting and reporting the findings
- What should come in first when you designing a research?
- Which of the following is considered a step in the marketing research process? A: designing a product to meet the need based on research B: defining the question and determining the present situation C: planning for product modifications and test advertising D: setting the price for a product