When American Airlines decided to review new ideas aimed at first-class passengers on very long flights， like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV， their first step in the marketing research process was to ________。（ ）
A: develop the research plan
B: define the problem and research objectives
C: collect the information
D: analyze the information
E: make the decision
A: develop the research plan
B: define the problem and research objectives
C: collect the information
D: analyze the information
E: make the decision
举一反三
- When American Airlines decided to review new ideas aimed at first-class passengers on very long flights, like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV, their first step in the marketing research process was to ________.
- There are five steps to conduct a marketing research( ) A: Define the problem and research objectives B: Develop the research plan C: Collect the information D: Analyze the information E: Make an advertisement F: Report the<br/>findings
- Which of the following is the first step in the marketing research process? A: developing a marketing information system B: defining the problem and objectives of the study C: developing the research plan D: implementing the research plan E: interpreting and reporting the findings
- When American Airlines asked "1) What types of first-class passengers would respond most to ultra high-speed Wi-Fi service and 2) How many are likely to use it at different price levels?", it was ________. A: setting specific research objectives B: conducting exploratory research C: outlining decisions D: defining the problem E: designing a research plan
- The first step in the marketing research process is to A: define the problem and determine the present situation. B: collect relevant data from primary and secondary sources. C: analyze the research data. D: decide upon the best ethical solution.