Out of the 4Cs of a market analysis, _____ would be considered under “characteristics of customers.”
A: benchmarking
B: initial public offering
C: market segmentation
D: equity capital
A: benchmarking
B: initial public offering
C: market segmentation
D: equity capital
举一反三
- Market segmentation involves identifying customers with common characteristics and needs.
- According to the maturity time of the securities, financial markets can be divided into: A: Debt market and equity market B: Money and capital market C: Primary market and secondary market D: Spot market and forward market
- Assume there are only two airlines, Air China and Hainan Airlines, which fly directly from Beijing to Hainan. What would happen in the market demand for Air China if Hainan Airlines went out of business? A: The market demand curve would shift to the right. B: The market demand curve would shift to the left. C: There would be a movement to the right along the initial market demand curve. D: There would be a movement to the left along the initial market demand curve.
- Capital market is the market in which longer-term debt (normally longer than one year) and equity instruments are traded. （ ）
- A financial market consists of foreign exchange market, money market, bond market and equity market. The last two markets usually fall into the category of ______. A: preferred stock market or liquidation market B: stock market or debt market C: securities market or capital market D: securities market or liquidation market