To advertise products effectively, one should consider the product's （ ）.
A: good image
B: easier and memorable name
C: impressive logo
D: creative side
A: good image
B: easier and memorable name
C: impressive logo
D: creative side
举一反三
- Rolex’s superior product and Mercedes-Benz’s quality image are example of products that used a strategy.
- Daydreaming can be a good way of realizing one's creative potential.
- Which of the following is NOT true as for the preparation of products before attending a trade show? A: One should be knowledgeable about the products. B: One should be prepared to answer the visitors’ questions about the products. C: One should be prepared to make a product presentation to the potential customers. D: One should prepare a formal suit.
- A market-skimming pricing strategy should NOT be used for a new product when ________. A: the product's quality and image support its higher price B: enough buyers want the products at that price C: competitors are unable to enter the market D: competitors can undercut prices easily E: producing a smaller number of goods is feasible
- At the moment we are looking for a new brand name that suggests something about the product's benefits and ________. A: qualities B: development C: image D: loyalty