A market-skimming pricing strategy should NOT be used for a new product when ________.
A: the product's quality and image support its higher price
B: enough buyers want the products at that price
C: competitors are unable to enter the market
D: competitors can undercut prices easily
E: producing a smaller number of goods is feasible
A: the product's quality and image support its higher price
B: enough buyers want the products at that price
C: competitors are unable to enter the market
D: competitors can undercut prices easily
E: producing a smaller number of goods is feasible
举一反三
- ( ) Pricing means the price of a product is initially set at a price lower than the eventual market price, to attract new customers.
- The goal of positioning is to create a clear and positive image about____.( ) A: how a product competes against competitors B: what a product is about C: where consumers can get a product D: when a product will reach the market
- Which of the following is true of product line pricing? A: The price steps take cost differences between products in the line into account. B: The pricing strategy cannot be used by companies in developed countries. C: The price steps do not account for the prices of similar products from competitors. D: The pricing strategy involves overpricing products so that they appeal to the elite.
- Which method of pricing is most easily applied when two or more markets for the product or service can be kept entirely separate from each other? A: Price discrimination B: Product line pricing C: Skimming D: Volume discounting
- _________________ is to price products below fair market values as a competitive weapon to drive weaker competitors out of the market. A: Experience Curve Pricing B: Predatory Pricing C: Multipoint Pricing D: Strategic Pricing