The micro-environmen _________.
A: isn’t directly controllable by the organisation
B: represents a blurring of the line between the internal and external environments
C: consists of customers, clients, partners and competitors
D: consists of the people and processes that the organisation can control
A: isn’t directly controllable by the organisation
B: represents a blurring of the line between the internal and external environments
C: consists of customers, clients, partners and competitors
D: consists of the people and processes that the organisation can control
举一反三
- Factors that are beyond the organisation's direct control, but require an effective response by an organisation are strengths and weaknesses.
- When the Heart Foundation publicises the health risks associated with a poor diet, this is an example of how the organisation can ______________ external environment.
- The lubricating system of an internal combustion engine consists of two main divisions.The internal system consists mainly of _____ and _____.
- A movie studio lobbying governments to introduce harsher penalties for the mass copying of pirated DVDs is an example of an organisation attempting to influence its _________.（ ） A: marketing environment B: external environment C: internal environment D: target market
- Which of the following statements are correct？（ ） A: An organisation can implement sales promotion strategies to smooth demand. B: An organisation can implement sales promotion strategies to offer extra value to retailers in a bid to increase sales. C: An organisation can implement sales promotion strategies to offer extra value to consumers in a bid to increase sales. D: An organisation can implement sales promotion strategies to offer extra value to salespeople in a bid to increase sales.