Customers can be classified into four relationship groups based on their profitability and projected loyalty. Barnacles are associated with high profitability and long-term loyalty.
举一反三
- Customer relationship management helps manage detailed information about individual customers and maximize customer loyalty.
- Which of the following is NOT true about loyalty card? A: The points earned for buying goods can sometimes be used as money. B: Loyalty cards enable the retailer to know customers' shopping habits. C: Loyalty cards attract customers back to the same retailer. D: With no discounts, loyalty cards can still make more sales.
- Loyalty ______ let customers accumulate points that they can redeem for rewards or free products/services.
- The aim of customer relationship management is to produce high customer ________. A: integrity B: loyalty C: innovation D: liability
- Loyalty programs are based on______.