Which of the following is the most elementary pricing method? A: value pricing B: going-rate pricing C: markup pricing D: target-return pricing E: perceived-value pricing

A movie in the theatre is likely to use all of the following except which? A: Discriminatory Pricing B: Tiered Pricing C: Psychological Pricing D: Penetration Pricing

f the supply of a good in a market is limited, a company may follow a _____ approach to maximize revenue and to match demand to supply. A: penetration pricing B: psychological pricing C: full-cost pricing D: price skimming E: variable-cost pricing

Which of the following is a definition of the Market Skimming pricing strategy? A: Add a profit margin to the total cost of producing the item B: Add a profit margin to the marginal cost of producing the item C: Set a high price initially then lower gradually to increase demand D: Set a low price initially to get a large market share, increase later

Prestige pricing sets prices artificially high to foster the impression of a high-quality product.