Which of the following would be considerations for an organisation in evaluating market segments and deciding which to target?
The ability of the organisation to satisfy the needs and expectations of different market segmentsThe potential sales volume and revenues of different market segmentsAn understanding and/or analysis of competitors and how their offerings are seen by potential target market segmentsThe cost to the organisation of targeting that market segment
举一反三
- Which of the following statements are correct？（ ） A: An organisation following the target marketing concept should target all market segments. B: Markets can be segmented many different ways using different segmentation variables. C: Market segments should be selected for targeting after an evaluation process. D: Different target markets may require a different positioning strategy.
- Evaluating and selecting market segments is part of the ______________ stage of the target marketing process.
- Which of the following would likely be flexible cost for an organisation?
- Selecting which segments of a population to serve is called ________.<br/>() A: market segmentation B: positioning C: customization D: target marketing
- Which of the following factors would be likely to influence an organisation's pricing decision for its products?
内容
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Which are factors need to consider when selecting target market?, which are , nd and
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Which one is not the criteria for assessing the international target market? ( )
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In evaluating different market segments, a company must pay attention to three factors. They are:
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Which of the following could be an opportunity for a business?( ) A: Damaged reputation B: Moving into new thriving market segments C: Having quality processes and procedures D: A new competitor in its home market
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Which of the following is not China’ s target export market for the planes(). A: Asia. B: North America. C: Africa. D: South America.