• 2022-06-09
    Evaluating and selecting market segments is part of the ______________ stage of the target marketing process.
  • targeting

    内容

    • 0

      Which of the following statements are correct?( ) A: An organisation following the target marketing concept should target all market segments. B: Markets can be segmented many different ways using different segmentation variables. C: Market segments should be selected for targeting after an evaluation process. D: Different target markets may require a different positioning strategy.

    • 1

      In evaluating different market segments, a company must pay attention to three factors. They are:

    • 2

      Effective target marketing requires marketers to succeed in the market through market segmentation, target market selection and market positioning.

    • 3

      The design stage is the most critical part of the software development process.

    • 4

      Which are factors need to consider when selecting target market?, which are , nd and