In evaluating different market segments, a company must pay attention to three factors. They are:
Segment structural attractiveness
Company objectives and resources Segment size
Company objectives and resources Segment size
举一反三
- Companies can generally use three criteria to identify different market segments:
- Evaluating and selecting market segments is part of the ______________ stage of the target marketing process.
- Which of the following would be considerations for an organisation in evaluating market segments and deciding which to target?
- 【判断题】Dividing a market into segments according to customers' needs, wants and other factors is called Market Segmentation.
- Pay attention to the delicate (different)___between the two words.
内容
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Each company must divide up the total market, choose the best segments, and design strategies for profitably serving chosen segments. This process involves market segmentation, ________, differentiation, and positioning. A: market targeting B: marketing implementation C: supply-chain analysis D: price discrimination E: market diversification
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Much attention must (pay) ________ to the development of science and technology.
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You must pay attention to the works of Lu Xun.
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The boss demanded that every clerk in the company (pay) ______ attention to their clothes.
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There are always ____________ that you must pay attention to, as will be made ______ in the rest of the article.