【判断题】Dividing a market into segments according to customers' needs, wants and other factors is called Market Segmentation.
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- The process of selecting one or more market segments to enter is called ________. A: market targeting B: market dominance C: market positioning D: market segmentation
- The process of selecting one or more market segments to enter is<br/>called market ________. A: targeting B: dominance C: positioning D: segmentation
- ( )is dividing a market into smaller segments with distinct needs, characteristics or behavior that might require separate marketing strategies or mix.
- Selecting which segments of a population to serve is called ________.<br/>() A: market segmentation B: positioning C: customization D: target marketing
- 中国大学MOOC: Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers.
内容
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Demographic segmentation divides a market into segments based on the customer's location.
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中国大学MOOC: There are 4 types of market segmentation which are most commonly used. They are: demographic segmentation, behavioral segmentation, ___________ segmentation and Geographic segmentation.
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The<br/>homogeneity of customer needs is the internal basis for market<br/>segmentation. ()
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According to the market segmentation theory of the term structure, ________
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Market segmentation involves identifying customers with common characteristics and needs.