In the process of their primary customer research and the development of their End User Profile, an MIT student team identifies a person who perfectly fits their End user Profile. 在他们的前期客户调研和最终用户特征描述过程中，一个MIT的学生团队发现一个非常匹配他们的最终用户特征的人。 One of the team members suggests that the team explore the possibility of bringing on that end user as an employee or even co-founder. 团队中的成员之一建议将这名最终用户发展成为他们的员工甚至联合创始人。 Discuss in the context of what you've learned in this course. 根据你从本门课程中学到的内容进行讨论。
举一反三
- In the process of their primary customer research and the development of their End User Profile, an MIT student team identifies a person who perfectly fits their End user Profile.在他们的前期客户调研和
- Amanda and her Thyme team are very excited about the meeting scheduling app that they are building. They've thoroughly gone through their market segmentation, selected their beachhead market, and developed their end user profile.</p> Amanda 和她的Thyme团队对于他们正在开发的会议调度应用感到非常兴奋。他们已经彻底完成了他们的市场细分，登陆市场选择以及最终用户特征描述。</p> But when they estimated their TAM, they found that the TAM equaled zero.</p> 但是当他们估算市场规模的时候，他们发现市场规模是零。</p> What explains that TAM estimate by Thyme?</p> 如何解释Thyme估算的市场规模？</p>
- 终端用户形象是：An End User Profile is:
- Amanda hires you as a consultant to decide whether Thyme should enter the beachhead market when its TAM equals zero. </p></p> Amanda 雇佣你作为顾问来决定Thyme是否应该在登陆市场规模为零的时候进入登陆市场。</p></p> What is the best advice that you can give her from what you've learned in this course?</p></p> 通过你从本门课程中所学到的，你能给她的最好的建议是什么？</p></p>
- 你的最终用户形象的重要副产品是“反用户形象” -当你专注于一个特定的市场，你放弃的那些终端用户。The important by-product of profiling your persona is the understanding you develop about the "Anti-Persona" – the target end user you deselect from your pursuit, while you focus on one specific market. 讨论Discuss