Marketing management is ( ).
A: the combination of science and art
B: to select target markets and to acquire, retain and promote customers by creating, delivering and disseminating quality customer value
C: mainly focusing on controlling the profits generated by the company's products and services
D: a discipline that deals with the highest levels of planning and management processes in a company
A: the combination of science and art
B: to select target markets and to acquire, retain and promote customers by creating, delivering and disseminating quality customer value
C: mainly focusing on controlling the profits generated by the company's products and services
D: a discipline that deals with the highest levels of planning and management processes in a company
举一反三
- A company’s organizations and processes for distributing and delivering products to the final customers is the
- Which of the following is true about strategic planning？（ ） A: It addresses marketing and advertising questions B: It is conducted at the highest levels of management C: It deals with the tactical issues of marketing D: It incorporates generalized goals for the enterprise as a whole
- The passage is mainly about . A: the quality control management B: the importance of customers services C: the return policy of a purchase D: the different payment methods
- One of the company's principles is to provide good services to its . A: customers B: processes C: summaries D: credits
- In order to analyze the collateral of a company a credit analyst should assess the: A: cash flows of the company B: soundness of management’s strategy C: value of the company’s assets in relation to the level of debt