Which of the following is true about strategic planning？（ ）
A: It addresses marketing and advertising questions
B: It is conducted at the highest levels of management
C: It deals with the tactical issues of marketing
D: It incorporates generalized goals for the enterprise as a whole
A: It addresses marketing and advertising questions
B: It is conducted at the highest levels of management
C: It deals with the tactical issues of marketing
D: It incorporates generalized goals for the enterprise as a whole
举一反三
- Which of the following is true about strategic planning A: It addresses marketing and advertising questions. B: It is conducted at the highest levels of management. C: It deals with the tactical issues of marketing. D: It incorporates generalized goals for the enterprise as a whole. E: It refers to the plans that are made at the local level.
- Marketing management is ( ). A: the combination of science and art B: to select target markets and to acquire, retain and promote customers by creating, delivering and disseminating quality customer value C: mainly focusing on controlling the profits generated by the company's products and services D: a discipline that deals with the highest levels of planning and management processes in a company
- Which of the following marketing management concepts is most likely to lead to marketing myopia? A: customer-driven marketing concept B: customer-driving marketing concept C: product concept D: marketing concept
- Which of the following involves getting customers to pass along a company's marketing message to friends, family, and colleagues? A: affiliate marketing B: viral marketing C: native advertising D: lead generation marketing
- Which of the following is NOT true about advertising?