McCarthys theory is the only one adopted in describing marketing mix.
举一反三
- Marketing mix is promotion mix.
- Which one is not the element of marketing mix?
- When comparing the services marketing mix to the physical goods marketing mix in terms of the 'Ps' framework, which of the following is not one of the additional three 'Ps' of services marketing?
- The 4Cs of marketing is the foundation of the idea of marketing mix.
- A businessperson’s first marketing decision is adjusting the marketing mix.