A businessperson’s first marketing decision is adjusting the marketing mix.
举一反三
- Marketing mix is promotion mix.
- Adjusting the marketing mix for a product may allow an organisation to reposition it in the minds of consumers.
- The 4Cs of marketing is the foundation of the idea of marketing mix.
- In the marketing mix, _______is about the product's features.
- The communication tools a company uses to pursue its advertising and marketing objectives is often referred to as the company’s ________. A: direct marketing B: integrated marketing C: promotion mix D: target marketing