The 4Cs of marketing is the foundation of the idea of marketing mix.
举一反三
- Marketing mix is promotion mix.
- A businessperson’s first marketing decision is adjusting the marketing mix.
- Marketing mix represents the methods by which marketing managers seek to meet marketing objectives.
- Designing a want-satisfying product is part of the marketing mix.
- When comparing the services marketing mix to the physical goods marketing mix in terms of the 'Ps' framework, which of the following is not one of the additional three 'Ps' of services marketing?