Half.com’s Take Five! Program is another example of viral marketing, where registered users at the site selling used books, music, movies, and games are given an incentive, such as coupons to tell their friends about the website reflect ________.
A: viral marketing
B: video advertising
C: microblog marketing
D: Integrated marketing
A: viral marketing
B: video advertising
C: microblog marketing
D: Integrated marketing
举一反三
- Which of the following involves getting customers to pass along a company's marketing message to friends, family, and colleagues? A: affiliate marketing B: viral marketing C: native advertising D: lead generation marketing
- The communication tools a company uses to pursue its advertising and marketing objectives is often referred to as the company’s ________. A: direct marketing B: integrated marketing C: promotion mix D: target marketing
- Advertising and selling are only the tip of the marketing _____.
- The traditional concepts of "marketing mix" and "4P" may not be sufficient to describe modern marketing solutions. ( ) is to match and harmonize marketing activities to maximize their respective and integrated effects. A: Mass customization B: Global marketing C: Relationship marketing D: Integrated marketing
- Selling goods from the company’s official website is a direct marketing channel. ( )