Which of the following involves getting customers to pass along a company's marketing message to friends, family, and colleagues?
A: affiliate marketing
B: viral marketing
C: native advertising
D: lead generation marketing
A: affiliate marketing
B: viral marketing
C: native advertising
D: lead generation marketing
举一反三
- Half.com’s Take Five! Program is another example of viral marketing, where registered users at the site selling used books, music, movies, and games are given an incentive, such as coupons to tell their friends about the website reflect ________. A: viral marketing B: video advertising C: microblog marketing D: Integrated marketing
- The communication tools a company uses to pursue its advertising and marketing objectives is often referred to as the company’s ________. A: direct marketing B: integrated marketing C: promotion mix D: target marketing
- Which of the following marketing management concepts is most likely to lead to marketing myopia? A: customer-driven marketing concept B: customer-driving marketing concept C: product concept D: marketing concept
- Marketing planning involves designing activities relating to marketing __________ and the changing marketing environment.
- The marketing director has been asked to lead a ______ on the company"s marketing strategies for the next two years. A: happening B: discussion C: goal D: group