Which of the following promotion categories is most likely to include the use of displays, discounts, coupons, and demonstrations?
A: sales promotion
B: direct marketing
C: horizontal diversification
D: public relations
A: sales promotion
B: direct marketing
C: horizontal diversification
D: public relations
举一反三
- Which of the following is one of the five major promotion tools? A: direct marketing B: strategic positioning C: product line filling D: market diversification
- In marketing, which of the following statements about promotion are correct?
- Sales promotion consists of forms of promotion such as coupons, product samples, and rebates that support advertising and selling.
- Coupons, contests, and sampling are examples of sales promotion activities.
- Which of the following tools or combinations of tools is most influential at the comprehension stage of buyer readiness? A: sales promotion and advertising B: advertising and publicity C: publicity and personal selling D: reminder advertising and personal selling E: sales promotion and personal selling