Which of the following is one of the five major promotion tools?
A: direct marketing
B: strategic positioning
C: product line filling
D: market diversification
A: direct marketing
B: strategic positioning
C: product line filling
D: market diversification
举一反三
- Which of the following promotion categories is most likely to include the use of displays, discounts, coupons, and demonstrations? A: sales promotion B: direct marketing C: horizontal diversification D: public relations
- All marketing strategies are based on STP, namely market segmentation, target market selection, and ( ). A: positioning B: product C: plan D: sales promotion
- Which one is not the element of marketing mix? A: Product B: Place C: Promotion D: Planning
- Which of the following ways of product promotion is NOT mentioned in the Text? A: Contacting possible customers by telephone. B: Advertising it on billboards. C: Using direct marketing mailshots. D: Advertising it on radio.
- Which of the following is one of the five major guidelines for effective informative speaking?