If the goal of marketing research is to shed light on the real nature of a problem and to suggest possible solutions or new ideas, the research is said to be ________.
举一反三
- When American Airlines decided to review new ideas aimed at first-class passengers on very long flights， like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV， their first step in the marketing research process was to ________。（ ） A: develop the research plan B: define the problem and research objectives C: collect the information D: analyze the information E: make the decision
- Which of the following is the first step in the marketing research process? A: developing a marketing information system B: defining the problem and objectives of the study C: developing the research plan D: implementing the research plan E: interpreting and reporting the findings
- What are the main sources of marketing research information？: higher research|primary research|secondary research|thirdly research
- There are five steps to conduct a marketing research( ) A: Define the problem and research objectives B: Develop the research plan C: Collect the information D: Analyze the information E: Make an advertisement F: Report the<br/>findings
- The significance of your research emphasizes possible research contributions.