A: Define the problem and research objectives
B: Develop the research plan
C: Collect the information
D: Analyze the information
E: Make an advertisement
F: Report the
findings
举一反三
- When American Airlines decided to review new ideas aimed at first-class passengers on very long flights， like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV， their first step in the marketing research process was to ________。（ ） A: develop the research plan B: define the problem and research objectives C: collect the information D: analyze the information E: make the decision
- Which of the following is the first step in the marketing research process? A: developing a marketing information system B: defining the problem and objectives of the study C: developing the research plan D: implementing the research plan E: interpreting and reporting the findings
- The first step in the marketing research process is to A: define the problem and determine the present situation. B: collect relevant data from primary and secondary sources. C: analyze the research data. D: decide upon the best ethical solution.
- What are the main sources of marketing research information？: higher research|primary research|secondary research|thirdly research
- Since secondary data provide a good starting point for research and often help define problems and research objectives, companies do not need to collect primary data.
内容
- 0
Marketing information systems are developed from internal company records, marketing intelligence, and marketing research
- 1
After collecting the relevant information, the next step in the marketing research process is to ________.
- 2
The Ohio State and the University of Michigan studies were ________. A: about the same time, but had different research objectives B: at different times, but had similar research findings C: at different times, but had similar research objectives D: about the same time and had similar research objectives
- 3
Causal research is used to ________. A: .test hypotheses about cause-and-effect relationships B: gather preliminary information that will help define problems C: find information at the outset in an unstructured way D: describe marketing problems or situations
- 4
Marketing research can be viewed as systematic processes for obtaining information to aid in decision making.