There are five steps to conduct a marketing research( )
A: Define the problem and research objectives
B: Develop the research plan
C: Collect the information
D: Analyze the information
E: Make an advertisement
F: Report the
findings
A: Define the problem and research objectives
B: Develop the research plan
C: Collect the information
D: Analyze the information
E: Make an advertisement
F: Report the
findings
举一反三
- When American Airlines decided to review new ideas aimed at first-class passengers on very long flights， like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV， their first step in the marketing research process was to ________。（ ） A: develop the research plan B: define the problem and research objectives C: collect the information D: analyze the information E: make the decision
- Which of the following is the first step in the marketing research process? A: developing a marketing information system B: defining the problem and objectives of the study C: developing the research plan D: implementing the research plan E: interpreting and reporting the findings
- The first step in the marketing research process is to A: define the problem and determine the present situation. B: collect relevant data from primary and secondary sources. C: analyze the research data. D: decide upon the best ethical solution.
- What are the main sources of marketing research information？: higher research|primary research|secondary research|thirdly research
- Since secondary data provide a good starting point for research and often help define problems and research objectives, companies do not need to collect primary data.