Which of the following ways of product promotion is NOT mentioned in the Text?
A: Contacting possible customers by telephone.
B: Advertising it on billboards.
C: Using direct marketing mailshots.
D: Advertising it on radio.
A: Contacting possible customers by telephone.
B: Advertising it on billboards.
C: Using direct marketing mailshots.
D: Advertising it on radio.
举一反三
- Which of the following involves getting customers to pass along a company's marketing message to friends, family, and colleagues? A: affiliate marketing B: viral marketing C: native advertising D: lead generation marketing
- The communication tools a company uses to pursue its advertising and marketing objectives is often referred to as the company’s ________. A: direct marketing B: integrated marketing C: promotion mix D: target marketing
- Which of the following is one of the five major promotion tools? A: direct marketing B: strategic positioning C: product line filling D: market diversification
- Which of the following tools or combinations of tools is most influential at the comprehension stage of buyer readiness? A: sales promotion and advertising B: advertising and publicity C: publicity and personal selling D: reminder advertising and personal selling E: sales promotion and personal selling
- What can be a poster used for? A: introduction for a product, a person or a company, etc.. B: marketing C: recruting, advertising D: production E: promotion F: playing