A: Mass Marketing
B: Segmented Marketing
C: Macro Marketing
D: Micro Marketing
举一反三
- Using a(n) ____ marketing (or mass marketing) strategy, a firm might possibly decide not to target a specific segment but the whole market. A: differentiated B: undifferentiated C: concentrated D: segmented
- What is the effective marketing strategy used by a company to expand their customer base from one thousand to a million ? A: Digital marketing B: Traditional media marketing C: Mass marketing D: Word-of-mouth marketing
- The traditional concepts of "marketing mix" and "4P" may not be sufficient to describe modern marketing solutions. ( ) is to match and harmonize marketing activities to maximize their respective and integrated effects. A: Mass customization B: Global marketing C: Relationship marketing D: Integrated marketing
- The accurate statement about internet marketing and traditional marketing is ( )。 A: Network marketing is still a kind of unrealized marketing method for the time being B: Network marketing can not impact on traditional marketing C: Internet marketing will eventually be combined with traditional marketing D: Internet marketing will completely replace all traditional marketing methods
- This section gives a whole picture about ______________involving market segmentation, market targeting and market positioning. ( B) A: A. Marketing Plan B: B. Marketing management process C: C. Market research D: D. Market procedure
内容
- 0
________ is the systematic design， collection， analysis， and reporting of data and findings relevant to a specific marketing situation facing the company。（ ） A: Marketing communications B: Internal marketing C: Marketing research D: Market segmentation E: Marketing planning
- 1
The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation.
- 2
_____________ is a set of marketing tools that the firm uses to pursue its marketing objectives before launching any new product. A: STP B: Segmentation C: Targeting D: Marketing mix
- 3
Traditional marketing is difficult to (3) _________, while Internet marketing can be performed by anyone with rudimentary marketing skills. A:
- 4
A marketing mistake can put a company out of business.