called market ________.
A: targeting
B: dominance
C: positioning
D: segmentation
举一反三
- The process of selecting one or more market segments to enter is called ________. A: market targeting B: market dominance C: market positioning D: market segmentation
- Selecting which segments of a population to serve is called ________.<br/>() A: market segmentation B: positioning C: customization D: target marketing
- This process involves___________.( ) A: Market positioning B: Sales C: Market targeting D: Market segmentation
- The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation.
- Each company must divide up the total market, choose the best segments, and design strategies for profitably serving chosen segments. This process involves market segmentation, ________, differentiation, and positioning. A: market targeting B: marketing implementation C: supply-chain analysis D: price discrimination E: market diversification
内容
- 0
This section gives a whole picture about ______________involving market segmentation, market targeting and market positioning. ( B) A: A. Marketing Plan B: B. Marketing management process C: C. Market research D: D. Market procedure
- 1
This section gives a whole picture about ______________involving market segmentation, market targeting and market positioning.
- 2
Which of the following statements are correct？（ ） A: An organisation following the target marketing concept should target all market segments. B: Markets can be segmented many different ways using different segmentation variables. C: Market segments should be selected for targeting after an evaluation process. D: Different target markets may require a different positioning strategy.
- 3
Evaluating and selecting market segments is part of the ______________ stage of the target marketing process.
- 4
Demographic segmentation divides a market into segments based on the customer's location.