The process of selecting one or more market segments to enter is
called market ________.
A: targeting
B: dominance
C: positioning
D: segmentation
called market ________.
A: targeting
B: dominance
C: positioning
D: segmentation
举一反三
- The process of selecting one or more market segments to enter is called ________. A: market targeting B: market dominance C: market positioning D: market segmentation
- Selecting which segments of a population to serve is called ________.<br/>() A: market segmentation B: positioning C: customization D: target marketing
- This process involves___________.( ) A: Market positioning B: Sales C: Market targeting D: Market segmentation
- The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation.
- Each company must divide up the total market, choose the best segments, and design strategies for profitably serving chosen segments. This process involves market segmentation, ________, differentiation, and positioning. A: market targeting B: marketing implementation C: supply-chain analysis D: price discrimination E: market diversification