Which of the following is true about strategic planning
A: It addresses marketing and advertising questions.
B: It is conducted at the highest levels of management.
C: It deals with the tactical issues of marketing.
D: It incorporates generalized goals for the enterprise as a whole.
E: It refers to the plans that are made at the local level.
A: It addresses marketing and advertising questions.
B: It is conducted at the highest levels of management.
C: It deals with the tactical issues of marketing.
D: It incorporates generalized goals for the enterprise as a whole.
E: It refers to the plans that are made at the local level.
举一反三
- Which of the following is true about strategic planning？（ ） A: It addresses marketing and advertising questions B: It is conducted at the highest levels of management C: It deals with the tactical issues of marketing D: It incorporates generalized goals for the enterprise as a whole
- Strategic level of goals and plans shape the tactical level and the operational level of goals and plans.
- which following plan is not functional plans? ( ) A: Sales and marketing plans B: Production plans C: Financial plans D: Personnel plans E: Tactical plans
- ________ is one of the fastest growing segments of online marketing. It targets marketing messages to users based on their location. A: desktop/laptop display advertising B: location-based (local) mobile marketing C: mobile marketing D: social marketing on Facebook
- Marketing management is ( ). A: the combination of science and art B: to select target markets and to acquire, retain and promote customers by creating, delivering and disseminating quality customer value C: mainly focusing on controlling the profits generated by the company's products and services D: a discipline that deals with the highest levels of planning and management processes in a company