Which of the following product mix pricing strategies involves pricing multiple products to be sold together?
A: product line pricing
B: product bundle pricing
C: optional product pricing
D: by-product pricing
A: product line pricing
B: product bundle pricing
C: optional product pricing
D: by-product pricing
举一反三
- Which of the following product mix pricing strategies involves pricing products that can only be used with the main product? A: by-product pricing B: product bundle pricing C: captive product pricing D: product line pricing E: optional product pricing
- New product pricing strategies contain skimming pricing, penetration pricing and neutral pricing strategies. (<br/>)
- One of thepurposes of product bundle pricing is to remove old stock.
- A company set it's the price of a product as $1.99 than $2. This reflect they adopt ( ) . A: Integer Pricing B: Mantissa pricing C: Prestige pricing D: Product-form pricing
- Which of the following is true of product line pricing? A: The price steps take cost differences between products in the line into account. B: The pricing strategy cannot be used by companies in developed countries. C: The price steps do not account for the prices of similar products from competitors. D: The pricing strategy involves overpricing products so that they appeal to the elite.