In the initial stage of the product life cycle, the pricing strategy that sets high product prices in order to maximize profits is called the penetration pricing strategy.
举一反三
- 7.2 In<br/>the initial stage of product life cycle,we call the pricing<br/>strategy that sets high product prices in order to maximize profits as___?() A: satisfactory<br/>pricing strategy B: penetration<br/>pricing strategy C: skimming<br/>pricing strategy D: psychological<br/>pricing strategy
- New product pricing strategies contain skimming pricing, penetration pricing and neutral pricing strategies. (<br/>)
- Which of the following is true of product line pricing? A: The price steps take cost differences between products in the line into account. B: The pricing strategy cannot be used by companies in developed countries. C: The price steps do not account for the prices of similar products from competitors. D: The pricing strategy involves overpricing products so that they appeal to the elite.
- When a company sets a high price for a new product with the intention of reducing the price in the future, it is using the ________ pricing strategy. A: market-skimming B: cost-plus C: market-segmentation D: market-penetration E: competitive
- Which of the following product mix pricing strategies involves pricing products that can only be used with the main product? A: by-product pricing B: product bundle pricing C: captive product pricing D: product line pricing E: optional product pricing