Marketing research can be viewed as systematic processes for obtaining information to aid in decision making.
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举一反三
- When the information gained by marketing research will improve the quality of the marketing decision, we don’t consider the expenditure. A: True B: False
- Precisebut irrelevant information may still be useful for decision making.
- Which of the following statements is NOT true about Decision making? A: The objectives, resources, and policies of the organization are determined by both of the strategic decision and knowledge decision. B: Strategic decision making plays an important guiding role in the process of management decision making. C: Knowledge-level decision making are dealing with knowledge communication and distribution. D: The units which carry out tasks are determined by operational decision making.
- Marketing information systems are developed from internal company records, marketing intelligence, and marketing research
- What are the main sources of marketing research information？: higher research|primary research|secondary research|thirdly research
内容
- 0
Internal information is almost always sufficient for making marketing decisions.
- 1
________ is the systematic design， collection， analysis， and reporting of data and findings relevant to a specific marketing situation facing the company。（ ） A: Marketing communications B: Internal marketing C: Marketing research D: Market segmentation E: Marketing planning
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After collecting the relevant information, the next step in the marketing research process is to ________.
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Information is only a key ingredient at each stage of the supply chain, not within each phase of supply chain decision making.
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By methodological approach, marketing research can be categorized as