Marketing research can be viewed as systematic processes for obtaining information to aid in decision making.
举一反三
- When the information gained by marketing research will improve the quality of the marketing decision, we don’t consider the expenditure. A: True B: False
- Precisebut irrelevant information may still be useful for decision making.
- Which of the following statements is NOT true about Decision making? A: The objectives, resources, and policies of the organization are determined by both of the strategic decision and knowledge decision. B: Strategic decision making plays an important guiding role in the process of management decision making. C: Knowledge-level decision making are dealing with knowledge communication and distribution. D: The units which carry out tasks are determined by operational decision making.
- Marketing information systems are developed from internal company records, marketing intelligence, and marketing research
- What are the main sources of marketing research information？: higher research|primary research|secondary research|thirdly research