When the information gained by marketing research will improve the quality of the marketing decision, we don’t consider the expenditure.
A: True
B: False
A: True
B: False
举一反三
- Marketing research can be viewed as systematic processes for obtaining information to aid in decision making.
- Marketing information systems are developed from internal company records, marketing intelligence, and marketing research
- What are the main sources of marketing research information？: higher research|primary research|secondary research|thirdly research
- After collecting the relevant information, the next step in the marketing research process is to ________.
- Proponents of holistic marketing consider internal marketing to be as important as marketing to consumers.