Segmentation means breaking the heterogeneous market into smaller, homogeneous markets.
举一反三
- Segmentation means breaking the heterogeneous market into smaller, __________ markets. A: A. distinctive B: B. different C: C. similar D: D. homogeneous
- Segmentation means breaking the heterogeneous market into smaller, __________ markets. A: A. distinctive B: B. different C: C. similar D: D. homogeneous
- Which of the following best defines market segmentation A: The identification of customers with common characteristics and needs B: The identification of customers with heterogeneous characteristics and needs C: The grouping of customers with different characteristics D: The process of reducing large markets into smaller markets without regard to customer characteristics E: The process of identifying the various markets that comprise an industry without regard to customer characteristics
- Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here? A: geographic segmentation B: benefit segmentation C: occasion segmentation D: demographic segmentation
- If a monopolist engages in three-degree price discrimination in two segmented markets, but the firm's cost function is the same in both markets, in which market will the firm set a higher price? A: The larger market in terms of market size B: The smaller market in terms of market size C: The market with more elastic demand D: The market with less elastic demand