举一反三
- Segmentation means breaking the heterogeneous market into smaller, __________ markets. A: A. distinctive B: B. different C: C. similar D: D. homogeneous
- Segmentation means breaking the heterogeneous market into smaller, __________ markets. A: A. distinctive B: B. different C: C. similar D: D. homogeneous
- Which of the following best defines market segmentation A: The identification of customers with common characteristics and needs B: The identification of customers with heterogeneous characteristics and needs C: The grouping of customers with different characteristics D: The process of reducing large markets into smaller markets without regard to customer characteristics E: The process of identifying the various markets that comprise an industry without regard to customer characteristics
- Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here? A: geographic segmentation B: benefit segmentation C: occasion segmentation D: demographic segmentation
- If a monopolist engages in three-degree price discrimination in two segmented markets, but the firm's cost function is the same in both markets, in which market will the firm set a higher price? A: The larger market in terms of market size B: The smaller market in terms of market size C: The market with more elastic demand D: The market with less elastic demand
内容
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cover non-customer grouping as well, such as voter markets, or labor markets, and donor markets.
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The markets for non-public, not-for-profit organisations are government markets.
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尝试把任务分解为比较小的几个部分。 A: Try breaking down the task into smaller pieces. B: You should try breaking down the task into smaller pieces. C: Try breaking out the task into smaller pieces.
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There are 4 types of market segmentation which are most commonly used. They are _______. A: demographic segmentation B: behavioral segmentation C: psychographic segmentation D: geographic segmentation
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Which of the following statements are correct？（ ） A: An organisation following the target marketing concept should target all market segments. B: Markets can be segmented many different ways using different segmentation variables. C: Market segments should be selected for targeting after an evaluation process. D: Different target markets may require a different positioning strategy.