A: A. distinctive
B: B. different
C: C. similar
D: D. homogeneous
举一反三
- Segmentation means breaking the heterogeneous market into smaller, __________ markets. A: A. distinctive B: B. different C: C. similar D: D. homogeneous
- Segmentation means breaking the heterogeneous market into smaller, homogeneous markets.
- Which of the following best defines market segmentation A: The identification of customers with common characteristics and needs B: The identification of customers with heterogeneous characteristics and needs C: The grouping of customers with different characteristics D: The process of reducing large markets into smaller markets without regard to customer characteristics E: The process of identifying the various markets that comprise an industry without regard to customer characteristics
- Which of the following statements are correct？（ ） A: An organisation following the target marketing concept should target all market segments. B: Markets can be segmented many different ways using different segmentation variables. C: Market segments should be selected for targeting after an evaluation process. D: Different target markets may require a different positioning strategy.
- This section gives a whole picture about ______________involving market segmentation, market targeting and market positioning. ( B) A: A. Marketing Plan B: B. Marketing management process C: C. Market research D: D. Market procedure
内容
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Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here? A: geographic segmentation B: benefit segmentation C: occasion segmentation D: demographic segmentation
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In psychographic segmentation,markets usually divided buyers into different groups on the basis of ()
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In psychographic segmentation,markets usually divided buyers into different groups on the basis of () A: Lifestyle B: Personality C: Gende D: Age
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In psychographic segmentation,markets usually divided buyers into different groups on the basis of () A: Lifestyle B: Personality C: Gender D: Age
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If a monopolist engages in three-degree price discrimination in two segmented markets, but the firm's cost function is the same in both markets, in which market will the firm set a higher price? A: The larger market in terms of market size B: The smaller market in terms of market size C: The market with more elastic demand D: The market with less elastic demand