举一反三
- Brand can be divided into several types: Service brand and Retail brand.
- When consumers are dissatisfied with their current product， despite of the established habit， advertising ______.（ ） A: gives the consumer reasons to switch brand. B: does not influence the consumer as far as to switch brand. C: offer consumer specific benefits to switch brand D: demands the consumer to switch brand
- Brand can be divided into several types: Service brand and Retail brand. A: 正确 B: 错误
- _________ is not a junior equity of a brand. ( ). A: Brand reputation B: Brand recognition C: Brand loyalty D: Brand awareness
- Brand mantras are typically designed to capture the brand's points-of-parity, that is, what is unique about the brand.
内容
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Sales promotions in markets of high brand similarity can produce a high sales response in the short run but little permanent gain in brand preference over the longer term。（ ）
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中国大学MOOC: The first stage in brand building is to ______ the brand.
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___ is a group of consumers who share a set of social relationships based on usage of or interest in a product/brand. （ ） A: A reference group B: A consumer lifestyle C: An opinion leader D: A brand community
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产品设计与生产 A: maximize interest B: exclusive distribution C: satisfy consumer requirements D: the design and manufacturing of the products E: an established brand F: marketing G: marketing communication
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reflects the number and nature of both common and distinctive brand elements。（ ） A: Branding strategy B: Online marketing C: Integrated marketing D: Choosing Brand Elements