Marketing plan is a written document that acts as a(n) _________ of marketing objectives for the marketing manager.
A: A. summary
B: B. introduction
C: C. guidebook
D: D. reflection
A: A. summary
B: B. introduction
C: C. guidebook
D: D. reflection
举一反三
- Marketing plan is a written document that acts as a(n) _________ of marketing objectives for the marketing manager.
- Manager of the Marketing Department: establishing marketing strategies to meet organizational objectives; overseeing all marketing, advertising and promotional activities;__________（评估）customer research, market conditions, competitor data.
- This section gives a whole picture about ______________involving market segmentation, market targeting and market positioning. ( B) A: A. Marketing Plan B: B. Marketing management process C: C. Market research D: D. Market procedure
- The communication tools a company uses to pursue its advertising and marketing objectives is often referred to as the company’s ________. A: direct marketing B: integrated marketing C: promotion mix D: target marketing
- Which of the following is the first step in the marketing research process? A: developing a marketing information system B: defining the problem and objectives of the study C: developing the research plan D: implementing the research plan E: interpreting and reporting the findings