In a marketing plan, the financial projections include a sales forecast, expense forecast, and ________.
A: situation analysis
B: list of tactics
C: communications strategy
D: break-even analysis
E: implementation controls
A: situation analysis
B: list of tactics
C: communications strategy
D: break-even analysis
E: implementation controls
举一反三
- A ________ specifically details how you plan to find customers and to sell your product. A: sales analysis B: business plan C: competitive strategy D: market strategy
- ________ is the systematic design， collection， analysis， and reporting of data and findings relevant to a specific marketing situation facing the company。（ ） A: Marketing communications B: Internal marketing C: Marketing research D: Market segmentation E: Marketing planning
- The main content of the financial feasibility analysis includes () A: requirements of start-up capital B: profit forecast C: expected rate of return on investment D: all of the above
- Which ones belong to the analysis of the relationship between the company's situation and the securities market? A: Company operation analysis B: Analysis of the company's accounting data C: Company financial analysis D: Industrial cycle analysis of the company E: Analysis of the financial structure of the company
- 1. The processes of internal environment analysis include A: Enterprise development history, current strategy analysis B: Enterprise resource analysis C: Enterprise capability analysis D: Enterprise market environment analysis E: Analysis of enterprise core competence