Demographic segmentation divides a market into segments based on the customer's location.

Their marketing plan is based ____ a study of customer needs. A: off B: on C: to D: away

________ A point of sale should generate retail coupons only based on the customer’s current purchases.

Customer insight is the in-depth knowledge of your customers, based on their buying behaviours, their experiences with your brand, their beliefs or needs

Custom content units refers to ads whose form, content and display are customized based on ______ needs and media environment. （ ） A: customer B: manufacturer C: retailer D: advertiser

6 The three sales structures (geographic-based, product-based, and market/customer-based) have all of the following executive positions in common EXCEPT: (6.2)

The ________ is based on three elements: (1) a customer orientation, (2) a service orientation, and (3) a profit orientation. A: mercantile philosophy B: hierarchy of needs C: relationship approach to marketing D: marketing concept

B2C是英文（ ）的缩写。 A: Business to Customer B: Business 2 Customer C: Customer to Customer D: Customer 2 Customer

hard sell A: establishing a long-term customer relationship in an effort to generate repeat business B: aggressive sales practices aimed at pressuring a customer into completing a transaction quickly C: a subtly persuasive, low-pressure method of selling or advertising D: a reduced price based on the time that the purchase is made and designed to reduce seasonal variation in sales

Questions 1 to 5 are based on an interview. At the end of the interview you will be given 10 seconds to answer each of the following questions. The interviewee is believed to be a bank ______. A: receptionist B: manager C: customer D: cashier