举一反三
- Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here? A: geographic segmentation B: benefit segmentation C: occasion segmentation D: demographic segmentation
- Local marketing is based on the marketing theory—demographic segmentation。( )
- Demographic segmentation is usually divided the market into groups on the basis the variables such as ().
- There are 4 types of market segmentation which are most commonly used. They are _______. A: demographic segmentation B: behavioral segmentation C: psychographic segmentation D: geographic segmentation
- 中国大学MOOC: There are 4 types of market segmentation which are most commonly used. They are: demographic segmentation, behavioral segmentation, ___________ segmentation and Geographic segmentation.
内容
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The process of selecting one or more market segments to enter is called ________. A: market targeting B: market dominance C: market positioning D: market segmentation
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The process of selecting one or more market segments to enter is<br/>called market ________. A: targeting B: dominance C: positioning D: segmentation
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From an operations perspective, market segmentation is important because A: Order qualifiers may differ by customer segment B: Both order winners and qualifiers may differ by customer segment C: Market segmentation is not relevant to operations D: Order winners may differ by customer segment
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Market segmentation is not to classify products, but to classify customer groups with different needs for the same product.
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Selecting which segments of a population to serve is called ________.<br/>() A: market segmentation B: positioning C: customization D: target marketing